Phone Book Opt-Out Toolkit: Put Info on Your Website or in Your Newsletter
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Featuring content on your website or in your newsletter is a great way to reach your residents with the phone book opt-out message. Here’s some sample content that can be tailored to fit on a website landing page, or that you can incorporate into your newsletter. Feel free to customize as needed and use images to make the information more engaging! 

 

Add Language to Your Website

 

Tired of Receiving Phone Books on your Doorstep?

Opt out of Phone Book Delivery Today!

 

In this technology-driven age, an increasing number of Americans are turning to online search engines while their phone books sit unused, yet yellow pages companies continue to drop unwanted directories on our doorsteps. These directories are not only a nuisance, but a significant waste of resources:

  • Each year the phone books industry uses up an estimated 4.68 million trees worth of wood fiber, or 14 football fields’ worth of forest per day.
  • The process of printing and delivering that unwanted phone book to your doorstep produces greenhouse gases equal to burning 8.8 pounds of coal.
  • Directories are a burden on local governments, who pay nearly $60 million annually in recycling and disposal fees for unwanted phone books.

[Agency/City/organization] is joining forces with the Product Stewardship Institute to raise awareness about this important environmental issue and to encourage people to opt out of phone book deliveries. Opting out is free, fast, and easy—and it makes a huge impact!

 

By opting out of receiving a phone book, you can quickly reduce your environmental footprint and send an important message to publishers about wasteful distribution. Join the national #GetOffMyDoorstep campaign and opt out today!

  

How Do I Opt Out of my Phone Book?

1. Visit phonebookoptout.us/go

2. Enter your zip code and create an account

3. After completing registration, click "opt out of or order directories"

4. Choose "opt out of all" option, then "save changes" and hit CONFIRM

 

It’s free, easy, and takes just 3 minutes!

 

 

Add Language to Your Newsletter

 

 

Headline Option 1: Can’t Remember the Last Time You Used a Phone Book? It’s Time to Opt Out

Headline Option 2: Two Clicks to Stop Waste: Opt Out of Your Phone Book

Fifteen years ago, phone books were a valuable source of information. Today, however, an increasing number of Americans are turning to online search engines while their phone books sit unused. Unfortunately, the companies that produce yellow pages haven’t kept up with this trend – most residents continue to receive phone books on their doorsteps, sometimes multiple times per year!

Unwanted phone books are a nuisance and a waste of resources. Virgin paper production for phone books in the U.S. uses an estimated 4.68 million trees worth of wood fiber annually – that’s a forest the size of 14 football fields every single day.

That’s why [TOWN NAME/ORGANIZATION] is joining the Product Stewardship Institute in the #GetOffMyDoorstep campaign. We’re standing united to encourage residents to take 3 minutes to opt out of getting a phone book.

Here’s how you can opt out today:

1. Visit phonebookoptout.us/go

2. Enter your zip code and create an account

3. After completing registration, click "opt out of or order directories"

4. Choose "opt out of all" option, then "save changes" and hit CONFIRM

 

 

Have questions? Contact suzy@productstewardship.us to learn more.

 

 

Did you use this Toolkit to promote opt-out to your residents or networks? Take our brief, 2-minute survey and let us know how we can improve this resource. We appreciate your feedback! 

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