Phone Book Opt-Out Toolkit: Write to Phone Book Publishers
Share |

 

 

While publishers are taking strides to fulfill opt-out requests, far too many residents continue to receive phone books despite opting out. Even when an opt-out request is successfully fulfilled, most phone book companies resume mailings after 1-3 years, creating added stress for long-time residents who must continuously re-submit their opt-out request.

You can contact these top publishers or the publisher listed on the phone book(s) you've received to let them know that you received a phone book this year despite opting out. Be sure to customize these letters and phone scripts -- the more you personalize it, the better!

You can also share this customized letter on your website and via social media to encourage your residents to contact publishers directly when they receive a phone book.

 

Write or Call publishers if your opt-out wasn't honored

Letter - Instructions:

Insert your information into the [brackets].
To calculate the tons of phone books distributed in your town, multiply the number of households in your town by 0.005593. You can find the number of households in your town with the
U.S. Census Bureau's American Fact Finder. Just enter your city, town, or zip code, and find "Households and Families" under the most recent census.

 

[Date]

[Publisher Address]

Dear [Company Name]:

Each year, about [##] tons of printed phone books are distributed in [City/Town Name], despite the fact that many residents like myself now use the internet to find business information.

I opted out of my phone book on yellowpagesoptout.com because [Your Reason]. Thank you for creating an easy-to-use resource that helps Americans opt out of receiving phone books.

I am therefore disappointed that I still received a phone book this year.

I implore you to find and fix the flaw in your opt-out system that led me to receive a phone book, despite opting out on your website. If I received a phone book after opting out, there are probably others in my [City/Town] who have also experienced this. This is not acceptable.

Finally and most importantly, I urge [Company] to implement an opt-in policy in my [City/Town], or even nationwide. Research indicates that 87 percent of adults support an opt-in approach to phone book distribution, which would ensure that those who do want phone books still receive them.

In the meantime, I’d greatly appreciate if you would permanently remove my address (below) from your mailing list.

Sincerely,

[Name]

[City/Town, State]

[Address]

 

Download a word document version of this letter

 

Phone Call Script - Instructions:

Insert your information into the [brackets]. This script is directed toward the President of the Local Search Association (LSA), which represents all phone books publishers and runs YellowPagesOptOut.com. His name is Neg Norton, and he can be reached at (908) 286-2385 or Neg.Norton@localsearchassociation.org.

 

Hello Mr. Norton. My name is [Name] and I am from [City/Town Name, State]. I am calling to let you know that, despite using your opt-out website, yellowpagesoptout.com, I still received a phone book this year.

I opted out in an attempt to save our town and taxpayers money, and to do my part to decrease the environmental impacts of phone book production, including the use of virgin natural resources. I’d like to ask you to please find and fix the flaw in your opt-out system that led me to receive a phone book, despite opting out on your website. If I received a phone book after opting out, there are probably others in my [City/Town] who have experienced this, too. This is not acceptable.

Thank you for your time. If you’d like to give me a call back, I can be reached at [Phone Number].

Download a word document version of this call script

 

Encourage publishers to be more sustainable

Letter - Instructions:

Insert your information into the [brackets].
To calculate the tons of phone books distributed in your town, multiply the number of households in your town by 0.005593. To calculate the cost of managing those phone books, multiply the number of households in your town by $0.35.
See our simple financial benefits calculator for more information.

 

Dear [Publisher Name]:                                           

Each year, about [##] tons of printed phone books are distributed in [Town Name], despite the fact that many of our residents turn to digital sources to find business information. Transporting, recycling, and disposing of these phone books costs our city about $[##] annually.  

Preventing the distribution of unwanted phone books would reduce our town’s waste management costs and have a significant environmental impact. For every 100 unwanted phone books removed from printing and distribution, we can reduce greenhouse gas emissions by 1,810 pounds of carbon dioxide equivalent, the equivalent of nearly 2,000 miles driven by a passenger vehicle.

This is why [Town/Organization Name] is calling on you to make it easier and more effective for our residents to opt out of phone books that they do not want. We urge [Publisher Name] to do the following:

1. Print opt-out information on the front cover of all of your books.

2. Honor all opt-out requests. Make opt-out metrics available to the public to create accountability and transparency.

3. When residents make an opt-out request, ensure that it is fulfilled and that the address is not returned to the publisher’s distribution list at any time.

4. Contribute to phone book recycling programs in our community.

Finally and most importantly, we would like to urge [Publisher Name] to consider implementing an opt-in policy. Research indicates that 87% of adults support an opt-in approach to phone book distribution. An opt-in program would significantly reduce paper waste in our community, while still making sure that those who want phone books receive them.

Distributing phone books only where they are wanted would reduce waste in [Town Name] and help us meet our environmental goals. We hope that you will implement these important sustainability practices.

Sincerely,

[Name]

[Position]

[City/Town]

 

Download a word document version of this letter

 

 

List of Top Phone Book Publishers 

 

You can send a letter to the following publishers through mail, email, or their website contact forms. The corporate mailing addresses are listed below; additional contact forms and local branch address information can be found on the publisher websites (linked below).

 

Alternatively, look in your phone book for a publisher name and find them online.


The Berry Company

3170 Kettering Boulevard
Dayton, OH 4543
9

(937)296-2121


Dex Media

2200 West Airfield Drive
P.O.Box 619890
DFW Airport, TX 75261

(844) 339-6334

 

Hagadone DirectoriesThe Black Book

111 S 1st Street
Coeur d'Alene, Idaho 83814

(208) 667-3431 

postmaster@hagadone.com

 

Haines Direct Local Search - Yellow One

8050 Freedom Ave., N.W.
North Canton, OH 44720

1-800-255-5509


Hibü - Yellowbook

6300 C Street
Cedar Rapids, IA 52406
(319) 790-1100 |(319) 790-3739

Matt.Krug@hibu.com


Local Edge

1945 Sheridan Drive

Buffalo, NY 14223

(716) 875-9100

jfolckemer@localedge.com


Names and Numbers

1225 E. Centennial - P. O. Box 1479
Pittsburg, Kansas 66762
1-800-592-7625

customerservice@namesandnumbers.com

 

Pinnacle Publishing

4030 Technology Drive NW

Bemidji, MN 56601

(218) 444-2180 | (800) 343-8086

customerservice@pinnaclepub.com


Sunshine Pages/Upperline Media

One Galleria Blvd. Ste. 1900
Metairie, LA 70001
Attn: Customer Service

(800) 259-9835 | (504) 832-9835

info@sunshinepages.com


User Friendly Phone Book

10200 Grogan's Mill Rd Ste 440
The Woodlands, TX 77380

(877) 235-0708


Valley Yellow Pages

1850 N. Gateway Blvd.
Fresno, CA 93727

800-350-8887 - Phone
vyp@myyp.com


YP Real Yellow Pages

2247 Northlake Parkway
Tucker, GA 30084

or

611 North Brand Boulevard, Suite 500
Glendale, CA 91203

or

205 Lexington Avenue, Suite 600
New York, NY 10016

or

201 Mission Street. Suite 200
San Francisco, CA 94105


(866) 570-8863

ypcsupport@yp.com


Ziplocal

235 E 1600 S Ste 110

Provo, UT 84606-7353

 

(855) 947-5622

sales@ziplocal.com

 

 

Did you use this Toolkit to promote opt-out to your residents or networks? Take our brief, 2-minute survey and let us know how we can improve this resource. We appreciate your feedback! 

Community Search
Sign In


Latest News
Events