Phone Book Opt-Out Toolkit: Write to Phone Book Publishers
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Write to Your Phone Book Publisher

For an opt-out system to be effective, publishers must take responsibility for fulfilling the requests of American citizens. Unfortunately, this does not always happen. While some publishers do take strides to fulfill opt-out requests, far too many residents continue to receive phone books despite their best efforts to opt out. Even when an opt-out request is successfully fulfilled, most phone book companies resume mailings after 1-3 years, creating added stress for long-time residents who have to continuously re-submit their opt-out request. For this reason, PSI developed the following letter to publishers, urging them to better publicize opt-out options and consistently follow through with opt-out requests.

Please customize this letter with your agency or organization's contact information and mail it to phone book publishers. You can send the letter to these top publishers. Alternatively, look in your phone book for a publisher name, and then search online to find that specific address. You can also share this customized letter on your website and via social media to get the word out to your community. Encourage your residents to send letters as well; when they receive a phone book, they can send a letter to that publisher directly.

 

To calculate the tons of phone books distributed in your town:

multiply the number of households in your town by 0.005593

To calculate the cost of managing those phone books

multiply the number of households in your town by $0.35

See our simple financial benefits calculator for more information.

 

Dear [Publisher Name]:                                           

Each year, about [##] tons of printed phone books are distributed in [Town Name], despite the fact that many of our residents turn to digital sources to find business information. Transporting, recycling, and disposing of these phone books costs our city about $[##] annually.  

Preventing the distribution of unwanted phone books would reduce our town’s waste management costs and have a significant environmental impact. For every 100 unwanted phone books removed from printing and distribution, we can reduce greenhouse gas emissions by 1,810 pounds of carbon dioxide equivalent, the equivalent of nearly 2,000 miles driven by a passenger vehicle.

This is why [Town/Organization Name] is calling on you to make it easier and more effective for our residents to opt out of phone books that they do not want. We urge [Publisher Name] to do the following:

1. Print opt-out information on the front cover of all of your books.

2. Honor all opt-out requests. Make opt-out metrics available to the public to create accountability and transparency.

3. When residents make an opt-out request, ensure that it is fulfilled and that the address is not returned to the publisher’s distribution list at any time.

4. Contribute to phone book recycling programs in our community.

Finally and most importantly, we would like to urge [Publisher Name] to consider implementing an opt-in policy. Research indicates that 87% of adults support an opt-in approach to phone book distribution. An opt-in program would significantly reduce paper waste in our community, while still making sure that those who want phone books receive them.

Distributing phone books only where they are wanted would reduce waste in [Town Name] and help us meet our environmental goals. We hope that you will implement these important sustainability practices.

Sincerely,

[Name]

[Position]

[City/Town]

 

Download a word document version of this letter


 

List of Top Phone Book Publishers 

 

You can send a letter to the following publishers through mail, email, or their website contact forms. The corporate mailing addresses are listed below; additional contact forms and local branch address information can be found on the publisher websites (linked below). Alternatively, look in your phone book for a publisher name and search for them online.


The Berry Company

3170 Kettering Boulevard
Dayton, OH 4543
9

(937)296-2121


Dex Media

2200 West Airfield Drive
P.O.Box 619890
DFW Airport, TX 75261

(844) 339-6334

 

Hagadone DirectoriesThe Black Book

111 S 1st Street
Coeur d'Alene, Idaho 83814

(208) 667-3431 

postmaster@hagadone.com

 

Haines Direct Local Search - Yellow One

8050 Freedom Ave., N.W.
North Canton, OH 44720

1-800-255-5509


Hibü - Yellowbook

6300 C Street
Cedar Rapids, IA 52406
(319) 790-1100 |(319) 790-3739

Matt.Krug@hibu.com


Local Edge

1945 Sheridan Drive

Buffalo, NY 14223

(716) 875-9100

jfolckemer@localedge.com


Names and Numbers

1225 E. Centennial - P. O. Box 1479
Pittsburg, Kansas 66762
1-800-592-7625

customerservice@namesandnumbers.com

 

Pinnacle Publishing

4030 Technology Drive NW

Bemidji, MN 56601

(218) 444-2180 | (800) 343-8086

customerservice@pinnaclepub.com


Sunshine Pages/Upperline Media

One Galleria Blvd. Ste. 1900
Metairie, LA 70001
Attn: Customer Service

(800) 259-9835 | (504) 832-9835

info@sunshinepages.com


User Friendly Phone Book

10200 Grogan's Mill Rd Ste 440
The Woodlands, TX 77380

(877) 235-0708


Valley Yellow Pages

1850 N. Gateway Blvd.
Fresno, CA 93727

800-350-8887 - Phone
vyp@myyp.com


YP Real Yellow Pages

2247 Northlake Parkway
Tucker, GA 30084

or

611 North Brand Boulevard, Suite 500
Glendale, CA 91203

or

205 Lexington Avenue, Suite 600
New York, NY 10016

or

201 Mission Street. Suite 200
San Francisco, CA 94105


(866) 570-8863

ypcsupport@yp.com


Ziplocal

235 E 1600 S Ste 110

Provo, UT 84606-7353

(855) 947-5622

sales@ziplocal.com

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