FREE Webinar: Outreach +Education Strategies to Improve Battery, Thermostat, +Phone Book Stewardship
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FREE Webinar: Outreach +Education Strategies to Improve Battery, Thermostat, +Phone Book Stewardship

10/12/2017
When: Thursday, October 12
2:00 - 3:00pm ET
Where: United States
Contact: Suzy Whalen
617-236-8293


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From print media (such as flyers and brochures) to web-based media (such as social platforms, video, and infographics), outreach and education has proven effective at increasing battery and thermostat collection and reducing the number of phone books delivered to residents’ doorsteps.

On this free webinar, industry and government speakers will share proven ways to reach and educate residents, tips for using social media, and strategies to have your programs promoted by local newspapers. Speakers will also discuss how to best alter your message to reach different target audiences, and provide templates to easily customize to promote collection and source reduction programs in your area.

Register today to develop a knock-out outreach strategy that works.

 

Speakers: 

Linda Gabor
Vice President, Marketing and Customer Service
Call2Recycle

Linda Gabor has been with Call2Recycle since 2005, bringing a strong background in marketing, media and public relations to the organization. As vice president of marketing & customer service, Gabor is responsible for the successful integration of marketing strategies that enhance the Call2Recycle brand and grow the program’s collection efforts.

Gabor oversees the marketing department’s efforts to raise public awareness for battery recycling through advertising, public relations, special events, promotions and partner initiatives. She also leads a team of dedicated representatives who provide exemplary customer service to optimize the collection of batteries and cellphones. 

Danielle Myers
Executive Administrative Assistant & Office Manager
Thermostat Recycling Corporation (TRC)

A graduate of Saint Joseph’s University, Danielle Myers holds a Bachelor of Science in Leadership, Ethics,and Organizational Sustainability from the pretigious Haub School of Business.

Upon completing her undergraduate work, in 2013, Danielle accepted a position with the Pennsylvania-based energy engineering firm of R World Energy Solutions. As the company's Sustainability and Human Resource Manager, she assisted with procuring rebates for utility customers and spearheaded the company's B Corp certification program. Under the aegis of the program, Danielle helped for-profit companies acheive certification by meeting rigorous social and environmental performance, accountability,and transparency standards.

In December 2016, Danielle joined the TRC where she brings her leadership and sustainability knowledge to the role of Executive Administrative Assistant & Office Manager.  

Leslie Robinson
Program Specialist
County of Santa Barbara, CA Public Works

Leslie Robinson has worked for Santa Barbara County’s Resource Recovery and Waste Management Division for twelve years, coordinating programs for the proper management of household hazardous waste, electronics, home-generated sharps, medications, used motor oil, and other products. She also oversees the Division’s regional waste reduction website, LessIsMore.org. Prior to her time at the County, Leslie worked in the non-profit sector implementing pollution prevention programs.  She grew up in the San Francisco Bay Area and moved to Santa Barbara to attend UCSB, where she received a Bachelor of Arts degree in Environmental Studies. She loves the outdoors, dancing, and spending time with her family.

Suzy Whalen (Moderator)
Outreach and Communications Senior Associate
Product Stewardship Institute

Suzy oversees all external communications, outreach, and marketing at PSI, including content creation and editing, tracking key metrics, and press relations. She creates and executes media and education campaigns to promote reuse and recycling for a wide variety of products, as well as to advance product stewardship policies and programs nationwide. Suzy is the primary liaison to PSI’s members and partners, and oversees the organization's yearly conference, newsletters, webinars, social media accounts, and email blasts. She comes from an e-commerce background at PlanetShoes, an online shoe retailer, where she acted as the primary content creator, copywriter, and community manager. With a degree in English and Environmental Studies from Boston College, Suzy is equally passionate about writing, editing, sustainability, and all things eco-friendly. Outside of work, Suzy enjoys exploring new restaurants, going on long runs, and cooking veggie-packed meals. 

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